To kick begin 2024, AVANTGARDE (the world practical experience agency) developed a exceptional one-of-a-sort location in the cultural district on Saadiyat Island, in affiliation with the Departure of Society and Tourism.
Saadiyat Nights which marked Abu Dhabi’s initial-at any time open-air new music collection, introduced with each other a month-extended lively celebration of society and world-wide entertainment.
The extraordinary Saadiyat Night time phase structure was the crème of the crop. Influenced by the dunes of the UAE, the stage towered spectacularly about the island, with a seating capacity of 5,000. Mariah Carey performed on the opening evening, followed by the famous Googoosh, Andrea Bocelli, Sting, Majida El Roumi, Alicia Keys, Tom Jones, and John Legend, generating times that will be etched in memory.
The AVANTGARDE crew meticulously built the house to visually captivate attendees with its enchanting ambiance. The generation of the pageant arena showcased best-notch craftsmanship, durability, exquisite and present-day ending. Visitors had been greeted by captivating architecture and guided by way of an outdoor venue. This featured seating surrounded by lush greenery, benches, and VIP lounges customized for gatherings.
Breathtaking alfresco eating places were being on present and friends experienced the option to immerse themselves in the environment, enveloped by the vibrant cultural district of Saadiyat Island. This involved, spectacular vistas of the Sheikh Zayed Museum and the Louvre Abu Dhabi. These specially created dining spaces furnished a heightened knowledge, allowing for visitors to value the richness of the area society of Saadiyat island.
Elizabeth O’Leary, Senior Experiential Designer, Imaan Naqvi, Strategy Designer and Farah Al Hayek, Affiliate Art Director are AVANTGARDE’s female experts who guided the innovative staff, in tandem with International Inventive Director Philip Bucknell to conceptualize and design the legendary venue. The total job management and execution was below AVANTGARDE’s Account Director, Julian Phillips.
Their impressive solution and dedication to techniques have transformed this venue into a earth class expertise in Abu Dhabi.
Roberto Warnert, Managing Director at AVANTGARDE Middle East, explained: “The feminine led creative crew has actually surpassed anticipations, crafting an opulent expertise that has established a distinctive ambiance and provided a one of a kind offering in Abu Dhabi. I am very happy of their exceptional shipping and delivery.”
AVANTGARDE continues to be a pioneer in brand name activities, embracing the synergy between tradition, environmental influences, folks and brand names.
